Smart Drugs and Supplements gives Kori Krill Oil high marks for the quality of its products and the environmentally sound methods used to harvest and process its prime ingredients.
Kori Krill Oil stands out from its competitors in the rapidly growing krill oil supplement market for many reasons; this includes the purity and quality of its products, as well as the unique process used to collect and process the krill used in these products. Smart Drugs and Supplements, a digital publication, has honored Kori Krill Oil with its designation as the No. 1 Supplement for Brain and Mood Support.
Kori Krill Oil’s Omega-3 Wins Top Spot in Study of Brain and Mood Support Supplements is an original (SmartDrugs&Supplements) article.
Krill oil, sourced from small shrimp-like creatures in the ocean around Antarctica, has been gaining popularity in recent years as an alternative to fish oil. Both sources are rich in omega-3 acids, which have a variety of health benefits. Omega-3s can provide the extra support the brain needs while delivering a meaningful impact on overall health.
Omega-3 fatty acids are essential nutrients that play a crucial role in brain structure and performance by delivering neuroprotective benefits. Some of these acids are already present in the brain, existing in higher concentrations compared to other organs such as the liver. Researchers believe that these higher levels in the brain are due to the uptake of lipids in circulating blood; these lipids reach the brain by crossing through the blood-brain barrier.
The global krill oil supplements market, valued at $824.17 million in 2021, is expected to expand at a compound annual growth rate of 10.7 percent through 2030. The growth of the market is attributed to the increasing health consciousness among consumers in large countries such as the U.S. and China, as well as an aging population, particularly in developed economies such as France, Japan, Germany, and the U.K.
The U.S. is the most prominent market for krill oil in North America, driven by a growing consumer awareness regarding its benefits over fish oil. In addition, supplementation with krill oil over intake of fish yields health-beneficial effects. The capsules product segment is predicted to grow at the highest rate due to the rising consumption of nutritious health supplements among consumers in the country.
The market is also being driven by rising consumer awareness about the advantages of eicosapentaenoic acids, omega-3 fatty acids, and docosahexaenoic acid. The increased emphasis on the study and research of different medical advantages associated with krill oil will benefit the market. For instance, krill oil’s ability to reduce inflammation, improve neurological development in newborns, and promote cardiovascular health are factors poised to boost product demand during the projected forecast period.
The growing geriatric population, as well as chronic conditions such as cancer and cardiovascular diseases, are the prominent driving factors for market growth during the forecast period. The rising number of people who are reluctant to use oily fish-based products, coupled with the growing preference for healthy food supplements, is driving the market for these supplements.
Appealing to a younger set of consumers is an important part of the marketing strategy behind the growth of krill oil products, and Kori Krill Oil is actively working to make that goal a reality. Younger customers give high marks to products that are organic and natural, and Kori Krill Oil’s softgels contain nutrients in their most natural form. Kori Krill Oil products are made with naturally non-GMO krill oil, with no artificial flavors, colors, or preservatives. This stands in contrast to many fish oils that require added preservatives.
“Omega-3s are essential nutrients, and we know through studies that these supplements can help your joints, your brain, your eyes, your skin, and your immune system,” says Kori Krill Oil CEO Nancy Chan. “Older Americans are more likely to use omega-3s already, and our goal is really to inspire millennials and GenXers to start a proactive investment in their health with krill oil.”
Krill oil supplements in liquid form are expected to witness a compound annual growth rate of 9.6 percent over the forecast period. This form is suitable for infant nutrition and is expected to be in high demand in the near future. The demand for the liquid form in pet foods and infant formulas is predicted to drive segment growth in the upcoming years. On the other hand, softgels have become increasingly popular and are expected to grow significantly, with a compound annual growth rate of 10.5 percent during the forecast period. Softgels are popular due to their ability to mask taste and provide a smooth texture. Furthermore, softgels are easier to swallow due to their flexible shapes.
Another subset of the supplements market, krill oil capsules, is projected to experience a compound annual growth rate of 11.6 percent over the forecast period. Capsules are widely used because they allow for unique application combinations, protect against sensitive applications, ensure fat-soluble nutrient delivery, and reduce gastrointestinal irritation. Additionally, sealed hard gelatin capsules provide effective oxygen barriers. All of these characteristics are anticipated to increase demand for krill oil capsules in the forecasted period.
Dietary supplements held the largest market share in the functional food industry in 2021, and they are expected to retain their dominance over the forecast period. Krill oil is popular among young people due to its high nutritional content. Moreover, as consumers are becoming more aware of the importance of consuming a nutritious diet, the product’s inclusion in dietary supplements is expected to increase.
The supermarkets/hypermarkets segment held the largest retail market share at 36.6 percent in 2021, and it is expected to maintain its dominance throughout the forecast period. Several supermarkets and hypermarkets, including Walmart, Tesco, Target Brands Inc, Sainsbury’s, and Asda, among others, stock unique supplements to attract more consumers to purchase them. In recent years, the increasing investments in the research and development of products, coupled with the rising trend of supplements containing omega-3s and antioxidants to support overall body health, have encouraged manufacturers to introduce new products through popular supermarkets. This trend is boding well for the segment’s growth.
The online retail segment of the krill oil market is expected to expand at a compound annual growth rate of 11.7 percent during the forecast period. Market players are also launching these supplements through their own company portals, which is driving the growth of the online segment. Prominent e-commerce giants such as Amazon, Walmart, Walgreens, Ubuy, Instacart, Alibaba, and company websites are the leading online retailers of these supplements.
There is some evidence suggesting that the fats found in krill oil may be more readily utilized by the body than those in fish oil; this is because most omega-3 fats in fish oil are stored in the form of triglycerides, whereas a large portion of the omega-3 fats in krill oil can be found in the form of molecules called phospholipids. These phospholipids may be more easily absorbed into the bloodstream. Several studies also found that krill oil was more effective than fish oil in raising omega-3 levels.
Another feature contributing to the expansion of the market for krill oil products is the environmental sustainability of harvesting the krill themselves. Kori Krill Oil sources its products from the Aker BioMarine Antarctic krill fishery, which is the only reduction fishery to receive an A-rating from the Sustainable Fisheries Partnership for seven years running. Chan says the plant was awarded this rating as a well-run fishery, serving as the gold standard for the responsible and safe extraction of krill oil without doing damage to the ecosystem.
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Smart Drugs and Supplements (SDAS) is a digital publication.
Important Note: The information contained in this article is for general informational purposes only, and should not be construed as health or medical advice, nor is it intended to diagnose, prevent, treat, or cure any disease or health condition. Before embarking on any diet, fitness regimen, or program of nutritional supplementation, it is advisable to consult your healthcare professional in order to determine its safety and probable efficacy in terms of your individual state of health.
Regarding Nutritional Supplements Or Other Non-Prescription Health Products: If any nutritional supplements or other non-prescription health products are mentioned in the foregoing article, any claims or statements made about them have not been evaluated by the U.S. Food and Drug Administration, and such nutritional supplements or other health products are not intended to diagnose, treat, cure, or prevent any disease.
